Founded in 2003 by a group of surfers and creatives who shaped the brand around an alternative surf lifestyle, Rhythm set out to pave its own way in a market dominated by large commercial surf brands. This vision formed the framework for a now global brand and in 2014, launched Rhythm Women’s specialising in premium apparel and swimwear.

Today Rhythm has grown to become a leading alternative surf, swim and lifestyle brand with two flagship stores in Burleigh Heads and Broadbeach and represented in over 500 retail locations around the world.

Staying true to the brand vision, Rhythm designs premium products that are made for a coastal lifestyle. Bringing the brand story to life through products captured in an authentic, creative and realistic light.

The Rhythm philosophy centres around premium collections that resonate our brand values and an alternative surf lifestyle with an eye to future trends, sustainable practices and supporting a community of likeminded creatives.